The chances are that you’re skeptical about engaging your business in social media marketing. You may feel social media doesn’t work because it hasn’t worked for your business yet. Maybe you opened a Twitter or Facebook account a year ago and log in only once or twice a week. You have less than 100 followers, and still, you haven’t received any website hits or links from it.
But here’s the secret — social media campaigns only work if you put consistent effort into them.
Many businesses fail at social media marketing because they start without a proper strategy. Once they set up their social media accounts, they don’t know what to do next. However, this does not have to be the case in 2020.
This article discusses nine ways to ace social media marketing in 2020.
1. Use More Videos in Your Marketing
People love videos, and marketers do too. Videos are easier for audiences to understand and remember because they are engaging and self-explanatory. Research shows that by 2021, 80% of global internet traffic will be video content. If you want to elevate your social media marketing in 2020, start incorporating videos into your content strategy.
2. The Rise of AR and VR
Experiential marketing is a powerful way to engage audiences and create memorable experiences. Augmented Reality (AR) enhances real-life interactions in advertisements, while Virtual Reality (VR) allows users to experience simulated environments. Today, marketers use features like Snapchat Geofilters, Facebook’s Oculus Rift, and Amazon’s virtual try-on tools. This trend will continue to grow in 2020.
3. Create Valuable Content
As the saying goes, “Content is king.” In 2020, marketers are becoming more creative with social media content. Quality content is more likely to engage audiences and be widely shared across platforms. It also boosts SEO. To be effective, content must be informative, actionable, shareable, and relevant.
4. Social Commerce and the Buy Button
Once a consumer engages with a product, your next goal is to encourage a purchase. Social media platforms now make this easier with built-in buy buttons. These buttons eliminate friction by allowing users to purchase without leaving the platform. While this trend already exists, more marketers will adopt it in 2020.
5. Use of Social Media to Search for Products
Consumers today are more informed than ever. Research shows that 84% of people rely on online reviews and recommendations. Positive reviews, likes, and shares act as social proof. Marketers must ensure their products receive engagement and visibility. Social media is now the first place consumers search for products, and this trend will grow in 2020.
6. Unique Content
With manufacturers constantly launching similar products, customization is becoming more common. People are willing to pay more for products tailored to their needs. Similarly, social media platforms are moving toward personalized ads based on user preferences and behavior. This trend will help marketers reach highly targeted customers.
7. Use of Artificial Intelligence
More marketers are using Artificial Intelligence (AI) to interact with customers. AI helps automate repetitive tasks, offer personalized recommendations, and analyze data. In 2020, AI integration in social media will help marketers provide product suggestions, solve business problems, and enhance customer support.
8. Niche Platforms for Targeting
Large platforms like Facebook, YouTube, and Twitter cater to mass audiences. However, niche platforms — such as LinkedIn for professionals — make it easier to target specific groups. More niche-based social platforms are expected to emerge in 2020.
9. Step Up Your Sell Game
Both online and offline games have skyrocketed in popularity. Statistics show that 70% of women and 65% of men aged 24–45 spend a lot of time gaming. Brands can leverage popular games like Pokémon Go to increase product awareness.
Bottom Line
These are some of the key social media marketing trends to watch out for in 2020. Now that you know what to expect, it’s time to prepare and make the most of these opportunities.
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