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  • 9 Ways to Ace Social Media Marketing

    The chances are that you’re skeptical about engaging your business in social media marketing. You may feel social media doesn’t work because it hasn’t worked for your business yet. Maybe you opened a Twitter or Facebook account a year ago and log in only once or twice a week. You have less than 100 followers, and still, you haven’t received any website hits or links from it.

    But here’s the secret — social media campaigns only work if you put consistent effort into them.

    Many businesses fail at social media marketing because they start without a proper strategy. Once they set up their social media accounts, they don’t know what to do next. However, this does not have to be the case in 2020.

    This article discusses nine ways to ace social media marketing in 2020.

    1. Use More Videos in Your Marketing

    People love videos, and marketers do too. Videos are easier for audiences to understand and remember because they are engaging and self-explanatory. Research shows that by 2021, 80% of global internet traffic will be video content. If you want to elevate your social media marketing in 2020, start incorporating videos into your content strategy.

    2. The Rise of AR and VR

    Experiential marketing is a powerful way to engage audiences and create memorable experiences. Augmented Reality (AR) enhances real-life interactions in advertisements, while Virtual Reality (VR) allows users to experience simulated environments. Today, marketers use features like Snapchat Geofilters, Facebook’s Oculus Rift, and Amazon’s virtual try-on tools. This trend will continue to grow in 2020.

    3. Create Valuable Content

    As the saying goes, “Content is king.” In 2020, marketers are becoming more creative with social media content. Quality content is more likely to engage audiences and be widely shared across platforms. It also boosts SEO. To be effective, content must be informative, actionable, shareable, and relevant.

    4. Social Commerce and the Buy Button

    Once a consumer engages with a product, your next goal is to encourage a purchase. Social media platforms now make this easier with built-in buy buttons. These buttons eliminate friction by allowing users to purchase without leaving the platform. While this trend already exists, more marketers will adopt it in 2020.

    5. Use of Social Media to Search for Products

    Consumers today are more informed than ever. Research shows that 84% of people rely on online reviews and recommendations. Positive reviews, likes, and shares act as social proof. Marketers must ensure their products receive engagement and visibility. Social media is now the first place consumers search for products, and this trend will grow in 2020.

    6. Unique Content

    With manufacturers constantly launching similar products, customization is becoming more common. People are willing to pay more for products tailored to their needs. Similarly, social media platforms are moving toward personalized ads based on user preferences and behavior. This trend will help marketers reach highly targeted customers.

    7. Use of Artificial Intelligence

    More marketers are using Artificial Intelligence (AI) to interact with customers. AI helps automate repetitive tasks, offer personalized recommendations, and analyze data. In 2020, AI integration in social media will help marketers provide product suggestions, solve business problems, and enhance customer support.

    8. Niche Platforms for Targeting

    Large platforms like Facebook, YouTube, and Twitter cater to mass audiences. However, niche platforms — such as LinkedIn for professionals — make it easier to target specific groups. More niche-based social platforms are expected to emerge in 2020.

    9. Step Up Your Sell Game

    Both online and offline games have skyrocketed in popularity. Statistics show that 70% of women and 65% of men aged 24–45 spend a lot of time gaming. Brands can leverage popular games like Pokémon Go to increase product awareness.

    Bottom Line

    These are some of the key social media marketing trends to watch out for in 2020. Now that you know what to expect, it’s time to prepare and make the most of these opportunities.

  • 7 Ways To Level Up Your SEO Game In 2019

    Pritam

    The internet promises to be even more lucrative in 2019. However, taking advantage of new opportunities will not be easy considering the rising competition in search engine results. Website owners are using every possible strategy and tool to outrank competitors.

    So, how do you stay ahead amid this SEO frenzy? Here are seven effective tips to improve your ranking on search engines.

    1. Web Design – Strengthen Your Foundation

    Web design is the cornerstone of search engine optimization. It influences aesthetics, speed, usability, and overall user experience—factors that affect your ranking.

    If you’re launching a new website, make sure it is designed professionally. If you already have a website, conduct a detailed audit to find weaknesses and fix them. Staying updated with modern web design trends is essential to maintain a competitive edge.

    2. Remember, Content Is Still King

    Content has always been at the heart of SEO. People visit the internet to find solutions—what to buy, how to fix something, where to go, and everything in between.

    Your content must be genuinely helpful and engaging. Avoid stuffing keywords; instead, create content that holds readers’ attention. Google tracks metrics like dwell time and rewards pages that users spend more time on.

    Keywords still matter, but high-quality content matters more.

    3. Embrace Videos; Everyone Else Is

    While text content remains crucial, videos are rapidly becoming dominant. Google predicts that video content will account for more than 80% of online traffic by the end of 2020.

    As people’s attention spans shrink, videos offer an engaging, effortless way to consume information. They communicate ideas visually, making them more interactive and memorable.

    Incorporate more videos into your content strategy to boost engagement and improve SEO performance.

    4. Voice Searches Are Taking Over

    Voice search is surging, thanks to digital assistants like Siri, Alexa, and Google Assistant. People prefer speaking instead of typing search queries.

    Voice search is more conversational and detailed. Google usually pulls results only from the top three listings, so ranking high is crucial.

    To optimize for voice search, write content in a more natural, conversational tone that reflects how people speak rather than type.

    5. Use More of Social Media

    Social media platforms like Facebook and Twitter attract billions of users daily, making them powerful tools for visibility and brand awareness.

    Integrating social media into your website helps boost organic traffic. Start by adding social sharing buttons on your site and linking to your social profiles.

    More engagement on social media often leads to better visibility on search engines.

    6. Integrate Links Wisely

    No one can succeed online alone. Although other websites may be competitors, strategic outbound links can benefit your SEO. Linking to reputable, relevant sites reflects positively on your brand.

    Google has tightened rules to fight spammy linking, so you must link carefully. Always ensure your outbound links are contextually relevant and lead to high-authority websites.

    Poor linking can harm your reputation, so be selective.

    7. Perform Comprehensive Analytics Regularly

    Google constantly updates its algorithms. What works today may become outdated tomorrow. Staying updated is essential to maintaining strong rankings.

    Use tools like Google Analytics and Search Console to monitor performance, identify problems, and adjust your strategies accordingly.

    Analytics provide insights into user behavior, content performance, and site health—helping you make data-driven SEO improvements.

    Bottom Line

    The internet offers endless opportunities for businesses of all sizes. However, success depends heavily on search engine rankings. To outperform the competition, you must implement effective and up-to-date SEO strategies.

  • 5 Ways Advertising Technology has Changed How Advertisers Think

    Technology has permeated almost all industries. It has changed— and is still changing—how businesses operate. Marketers too have been evolving with these changes. Thanks to technological advancements, businesses today can create more targeted, refined, and effective advertising campaigns.

    Ad Tech Industry

    Below are five ways technology has significantly changed marketing.

    1. Advertising Is Getting More Automated

    Technology has made it easier for businesses to access advertisements from marketers. This shift has made advertising more programmatic and automated. It has also increased the opportunities available to both marketers and businesses.

    Marketers can now make their products or services accessible digitally via websites and ad platforms. Businesses, on the other hand, can browse complete inventories remotely and choose what suits their goals best.

    Automation has saved marketers time and resources that were once spent on planning manual media campaigns. These freed-up resources are now used to create higher-quality ads, making advertising more sophisticated and effective than ever before.

    2. Mobile Is Driving Sales

    More people access the internet from mobile phones and portable devices than from desktops. Smartphones are convenient, easy to carry, and increasingly powerful—nearly matching desktop capabilities.

    Marketers recognized this trend and optimized their ads for mobile screens. Their efforts have paid off, as data shows that mobile devices now drive a significant portion of digital sales and e-commerce activity.

    Today, more than half of digital advertising is multi-screen, driven by the rising number of internet-enabled gadgets, especially smartphones—a trend expected to grow even further.

    3. Premium Advertising Has Become More Expensive

    One upside of technology is that business owners can now manage some marketing processes without needing professional marketers. However, marketing has also become more competitive.

    To stand out, businesses often need expert help. Marketers have become more sophisticated and their services more premium—and therefore more expensive.

    Despite the rising costs, businesses continue to invest heavily in marketing because technology has significantly improved ad effectiveness and ROI.

    4. Technology Has Prioritized the Customer

    Customer experience is now one of the most crucial factors for attracting and retaining clients. Technology has empowered consumers, giving them a wide range of options at their fingertips.

    With such intense competition online, businesses strive to present themselves as the best choice. As a result, ads are now designed to appeal to customer needs and emotions rather than simply highlighting a product.

    Technology has also made it easier for customers to share feedback and experiences—further influencing business reputation and marketing strategies.

    5. Marketing Is More Purpose-Driven Today

    Consumers want brands they can trust—businesses that stand for something beyond profit. They value authenticity and emotional connection.

    Marketers understand this shift and now focus not only on what a business does but also why it does it. Purpose-driven marketing has become a powerful strategy for building long-term customer relationships.

    Bottom Line

    Technology continues to reshape the marketing industry. While it brings both benefits and challenges, the advantages far outweigh the drawbacks. It has opened new opportunities for both marketers and businesses and will continue to revolutionize marketing in the future.